A "mobile strategy" today means far more than deploying mobile devices -- it also means creating mobile applications to allow employees, partners, suppliers, and customers to get the most out of your business.
Developing effective custom apps requires careful planning and cooperation at the enterprise level. In today's BYOD world, it's especially difficult to keep up with security and cross-platform challenges.
To find out where our community stood in their own mobile app deployments, our last flash poll asked our members how many of their companies were deploying their own apps. The response was quite a mixed bag, which is likely an accurate representation of the general business world.
The largest contingent in our audience -- 33 percent -- was not deploying mobile apps, but that was very closely followed by 29 percent that said they have mobile apps in the field already. Twenty-one percent were in the process of deploying a strategy for mobile apps, and 12 percent had apps in development or testing.
When you combine the positive responses from our poll, it approximates the data in the infographic below, which shows that 68 percent of businesses plan to deploy one or more mobile apps in 2013. The graphic, produced by CMSWire, also illustrates a growing interest in HTML5 and hybrid app development.
That brings us to our newest flash poll. Would you recommend your company develop its enterprise mobile apps on a native, HTML5, or hybrid platform? Head over to the poll and vote, and be sure to tell us why in the comments.
And check out the infographic below. Does any of this data surprise you? Let's discuss it here.